27Shaw is the original and main establishment of the 27Shaw all-male spa brand, located along Shaw Boulevard in Barangay San Antonio, Pasig City. Opened in 2023, it established the core concept later carried into the brand’s subsequent locations.
The spa combines massage and body-care services with communal wellness and relaxation facilities. Its amenities include locker and changing areas, showers, a sauna, steam room, pool or jacuzzi facilities, lounge areas, and dedicated massage rooms. Guests may use the wet-area facilities independently or as part of a visit that includes a booked treatment.
The establishment operates with a reception and reservations system, locker and facility attendants, massage therapists, and support personnel. Its service environment is designed specifically for male guests, with a mix of private treatment areas and shared relaxation spaces.
As the pioneer branch, 27Shaw serves as the foundation of the wider 27Shaw organization, including its service concepts, therapist training approach, booking practices, rewards system, and general spa format.